Editor-in-chief

Prof. Paul Sudnik

Munich University of Applied Sciences, Germany

As the Editor-in-Chief of IJSSH, I invite you to contribute your scholarly work to our esteemed publication. The journal publishes papers which focus on the advanced researches in the field of all aspects of social science and humanity. I'll endeavour to make this journal grow better and hopefully it will become a recognized journal among researchers and scholars in related fields.

Home > Archive > 2012 > Volume 2 Number 4 (Jul. 2012)
IJSSH 2012 Vol.2(4): 340-343 ISSN: 2010-3646
DOI: 10.7763/IJSSH.2012.V2.122

The Effect of Plagiarism on the Corporate Image in the Higher Education: An Extended TPB Model

M. I. M. Salleh, S. A. M. Ghazali, Z. Awang, and N. S. Sapiai

Abstract—Plagiarism is the critical issue occurred in the higher education nowadays which triggers for further research. Hence, an extended research model from the past TPB model known as PCI model is designed to examine effect of plagiarism on the public university’s corporate image. It is highly recommended that an individual’s behavior effect towards an institution’s reputation itself should consider the corporate image as a new variable to be assessed. Accordingly, it is expected that much studies will be carried out to measure the degree of university’s reputation through evaluating the students’ behaviors concerning plagiarism in combating this issue entirely.

Index Terms—Higher education, plagiarism, TPB model, corporate image

The authors are with the Universiti Teknologi MARA Kelantan, Malaysia (e-mail: idzwan201@ kelantan.uitm.edu.my; aswani211@kelantan.uitm.edu.my; zainudin888@kelantan.uitm.edu.my; shaliza@kelantan.uitm.edu.my).

[PDF]

Cite: M. I. M. Salleh, S. A. M. Ghazali, Z. Awang, and N. S. Sapiai, "The Effect of Plagiarism on the Corporate Image in the Higher Education: An Extended TPB Model," International Journal of Social Science and Humanity vol. 2, no. 4, pp. 340-343, 2012.

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